Thursday, January 22, 2015

How to Lose 6 Kgs in 30 Days: The Original Highly Read Article as was Written for WikiHow

I authored an article for Wikihow on weight loss and it is one of the highest read articles on Wikihow. BUT the problem is, any idiot who writes for Wikihow is allowed to edit it and bastardize it - not to mention censor it. And I really don't have the time and patience to keep correcting and re correcting it.

HERE IS THE WIKIHOW ARTICLE that i suggest you dont read, because by now, its become full of shit.

So I decided to finally write it as it should be, on my own blog. Here i don't need to keep re-correcting it - unless there are some true and proven advances in science and research that prove otherwise. This being my personal blog, I can also write about using natural as well as pharmaceutical and cosmetic means to achieve your weight loss target. Making this the most detailed and uncensored place for genuine information on the topic - and one that can be used by ANYONE - whether you are a beginner or a professional athlete.
Read on.

Saturday, January 17, 2015

Khud Ko Kar Buland - Birla Sun Life

After ages I saw an Indian long format commercial that i did not skip midway. Brilliantly directed, this ad is an awesomely emotional piece that packs in great performances on a beautiful story.
Plugged in with great cinematography and music that soothes you through the tale. Great Stuff!

This is what good advertising is made of.
My regards to the director of this piece - Abhinav Deo, Loved it!

- Pushkaraj S Shirke

Friday, January 16, 2015


A 'Critically Acclaimed' Movie gets an honest review.
Ugly as honesty can be, the review is clear and unbiased, listing out the pros and cons of the movie without giving out any spoilers.
Though his review of the movie is not a pretty one, I do suggest that you watch this movie in theatres to encourage cinema that doesn't revolve around love stories, in Bollywood.

Rating: 2/5 
maybe an emotionally 3/5 just for not being a romantic crap bollywood movie.
Pros: Casting, Dialogues, Concept, Direction, Acting.
Cons: Scriptwriting - specifically towards the second half, all music besides the title track, loopholes in the story and an overall miss at completing a story and tying the end together.

In short, great characters were created around a brilliant concept, but eventually, to no avail.

watch the video review for details:

- Pushkaraj S Shirke

Thursday, January 15, 2015

Paper War: an amazing paper cut animation film

The best paper cut animation i have seen lately. Definitely Awesome and share worthy!

- Pushkaraj S Shirke

Wednesday, January 14, 2015

If the Victoria's Secret Ad was made by an Indian Brand, how hilarious would it be?

Victoria Secret's new ad is awesomeballs sexy. BUT i was just wondering what if this ad was to be made in India or why such awesome ads aren't made in India. Being and adman and a director who has worked on a variety of clients and also on a lingerie brand film, here's what came to my mind.

If this victoria's secret ad was by an indian lingerie brand, client feedback on the film would be like:


2. voiceover daalkey range aur features explain karo

3. jahan product shot hai wahan subtitle daal ke product explain karo

4. end with 'isiliye peheno XYZ'.

5. 30 seonds ka bano, paisa nahin hai air time ke liye.

6. opening shot kam karo, silhouettes hatao. jyaada prodict dikhao.

7. we need to target traditional women also. can we show some dupattas? or a woman in a salwar?

8. we need bigger breasts. these breasts are too small for a lingerie ad no?

9. we dont have money for locations, so lets shoot indoors. location CG kar dengey.

10. and again, can we have more time for the logo?

and i guess that answers my question. but hey, the VS awesome ad anyways. check it out:

- Pushkaraj S Shirke

Friday, January 9, 2015

Air BNB commercial - Set Design in Film

- Pushkaraj S Shirke

AntMan - Trailer Review and Reactions

The ant-man trailer is out and we are kicked. who is ant-man? whats the legacy? we dont seem to care coz the trailer has enough to keep us hooked. check out what makes the trailer so exciting in the video review brought to you by film pickle.

like and subscribe the channel for more honest movie updates, trivia and news and reviews.

- Pushkaraj S Shirke

Tuesday, January 6, 2015

HP VINES: Bend It, Be Cool

Client: HP
Agency: Edelmann
Project: Vines
Title: Bend it Be cool

In keeping with HP's international thread of student/consumer made trick-editing based vines that demonstrate the HP 360 laptops unique bendability, we made these fun vines with just a bunch of young students and a very cool HP 360 laptop.




- Pushkaraj S Shirke